Articles

Here, by subject, are a some articles I’ve written for various publications. Most of these answered a specific question or centered on a specific subject, requested by the publisher. As you read them, note that times have changed drastically. While... 

Trusted Suppliers

HipCricket has helped generate revenue and consumer engagement for hundreds of broadcast stations and consumer brands demonstrated by more than 33,000 successful mobile marketing campaigns. They drive new revenue and customer loyalty for broadcast stations... 

Hot Spots-Great Radio Creative

This is the most important page on the website.  Everything we do in radio reduces itself to whatever comes through the speaker (or ear buds). We can make a great sale, but if the spots don’t work - nothing works. The claim that “Radio didn’t... 

Books To Make You Smart

 Read More →

Revenue Project Consulting

Consulting has a bad rap because it’s unaccountable. Somebody coming in with great ideas is great - but means nothing until it turns into revenue or ratings. We only consult about a Project. Everything is turned into a project because projects have... 

For Your Clients - How to Stretch an Ad Buck

WORKSHOP The New Rules for Successful Advertising in a Slow Economy. A workshop for your Clients on how to improve Ad Effectiveness when times are tough. HOW IT WORKS With our help, we invite clients and prospects to a Breakfast Workshop. We take you... 

Testimonials

“We like to say our market is so small that the McDonald’s only has one arch. Taz has helped us bill more than half the stations in nearby rated markets. The Web works in every size market.” Sandy Hansen, DOS, KMA, KKBZ-FM - May Broadcasting... 

Jim Taszarek

For over 25 years, Jim Taszarek (aka “Taz”) has been very successful at  . . . Managing & selling Radio & Television station advertising Managing ad sales for American City Business Journals Helping Radio, Television, Newspapers...