Two Webinars - Twenty Five Ways to Cash in on the Coming Recovery
March 1, 2010
One for Salespeople - Wednesday, March 24
One for Managers - Thursday, March 25
SOME AEs AND STAFFS WILL CASH-IN ON THE ECONOMIC REBOUND. THOSE WHO DON’T WILL BE LEFT BEHIND. PERMANENTLY!
The evidence is clear; we’re on a rebound. Not neat, not pretty, not steady, but up. But this one is Personal! It won’t be the same for everybody. Some will climb out faster than others.
I personally know . . .
- Radio AEs in every size market and every format that are thriving regardless of their stations’ or market’s performance,
- A veteran cable rep having his best year ever and
- A print rep already at 85% of his 2009 total billing.
If that’s not you, why not? It could be. Some will be in front of the curve; while others are sitting back doubting and ruminating the sorry economy. It’s up to you – and you can.
How to get in front of this parade
Want to get ahead of the curve? Here’s a good investment. For Ninety Minutes we’ll crank out new ideas tactics and strategies for RECOVERY SELLING. Here are just some of the topics we’ll cover.
Webinar #1 is for AEs. Wednesday, March 24th from 3:00-4:30PM ET
Twenty-Five Ways for AEs to Cash in on the Coming Recovery
- Five ways to get rates back up.
- Five good arguments why your client should increase ad activity now.
- No More Client Needs Analysis. Now we’ll show you the Client Growth Analysis.
- Force yourself to do the Unthinkable with an Agency. (Wait till you hear this one.)
- The Five Necessary Differences of a Recovery Presentation.
- How to recognize the best client candidates for turnaround.
- How to find the Clients that Disappeared.
- All the rules of Marketing Warfare apply here. You’ll love these. When and how to Attack.
- Four Ways to Upgrade Current Business.
- While they were gone, the World of the Web changed. Five new ways to sell online.
- How to Use Social Media for Jump-starting Your Recovery and the Client’s Recovery.
- Did they have bad credit? Let’s take another look.
- How to Gear up for Spring & Summer NOW!!
- How (and Why) to give your List a good Spring Cleaning.
- Your Personal Pacing Tool.
- Your Continuing Client Survey. The three questions you should be asking that will pay off for you – and them.
- And more . . .
Will there be dips and bad news in the coming months? Absolutely, but the overall trend is up - not down. Those who acknowledged the existence of the recession and prepared for it are coming out healthy on the other side. Same here; those who jump on the Recovery bandwagon will succeed first.
There’s more . . .
Webinar #2 is for Managers. Thursday, March 25th from 3:00-4:30PM ET
Twenty-Five Ways for Managers to Cash in on the Coming Recovery
- AE Accountability 2010.
- Packaging for the Client in Recovery.
- Account List Maximization.
- The Manager’s Most Important Sales Call.
- The Post-Recession Treatment of Bad Book Blues.
- Yes, you can afford a Creative Director.
- An Effective Sales Contest System?
- Don’t Fire Them. Fire Them Up!
- A post-recession look at Inventory Management.
- Motivation when it’s tough to Motivate.
- New Models for Sales Meetings. Key Differences between Pre & Post Recession Sales Meetings.
- What’s the most effective management model? Teacher, mentor, coach, drill sergeant, big sister/brother. You’ll be surprised by the answer.
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What You Get:
- Learning Guide Handout
- PDF of Workshop Highlights, and
- A Complete List of the Twenty Five Ways to Cash in on the Coming Recovery
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How to Register:
Buy it for yourself or for an entire sales staff. Managers save a couple bucks by buying both.
Recovery for AEs - Register Here
Wed, Mar 24 from 3:00-4:30pm ET for $39.95
Recovery for Managers - Register Here
Thurs, Mar 25 from 3:00-4:30pm ET for $59.95
Package of Both - Register Here
Wed, Mar 24 & Thurs, Mar 25 from 3:00-4:30pm ET for $49.95
Note. Registration is per one e-mail address. The link to registration is unique to and will not work when forwarded to another address.
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Understand, the recovery won’t be a straight line at a 45-degree angle for everyone. Everyone’s line will be different. Here’s how to help yours.
Questions? Call me at 480-970-4200 or email me at taz@tazmedia.com