Sales Research
April 14, 2009
Here is a collection of the famous Recession articles published over the years. They make the point that businesses that continue robust advertising during a recession, emerge with a larger market share than the one they started with before the downturn. Here they are for download and your use.
- Does it Pay to Advertise in a Recession? - Click Here
- What are the Benefits of Advertising Through a Downturn? - Click Here
- Out of Sight. Out of Mind. Out of Business. - Click Here
- Some New and Better Information on How to Make an Ad Work - Click Here