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For Your Clients - How to Stretch an Ad Buck


WORKSHOP
The New Rules for Successful Advertising in a Slow Economy. A workshop for your Clients on how to improve Ad Effectiveness when times are tough.

HOW IT WORKS
With our help, we invite clients and prospects to a Breakfast Workshop. We take you through every step of the way.

THE PRESENTATION
I conduct an exciting, educational and lighthearted multi-media presentation filled with New Advertising Ideas. 

The premise . . .

  • If their business is off by (say) 20%, their advertising must therefore work 20% harder.
  • We show them how.
  • It’s first about Their Advertising - especially the content of their spot and/or ad.
  • No matter what medium they choose, we show examples of how to increase the effectiveness of their advertising.
  • They can buy inexpensive (cheap) impressions everywhere (spots, column inches, unique visitors, outdoor showing) but that’s not what they’re currently looking for.
  • They’re looking for ideas. Ideas for ads, retail promotions, public relations events, in-store activity, how they can make ads more effective; How to Stretch an Ad Dollar 20% farther.
  • They’ll see dozens of new ads and promotional ideas.
  • Newspaper Ads and Television spots - which ones worked - which didn’t? Why? 
  • An Overview of 2009 Advertising Trends.
  • Accent is not on media metrics (everyone has those). THE ACCENT IS ON THE AD, THE MESSAGE AND THEIR “STORY.”

This is NOT a blatant Radio pitch. They’re expecting that most Radio stations will pitch them hard and blast every other media. We surprise and delight them . . .

However after giving them ideas and gaining their trust - we then accent Radio. Important: We accent it - not jam it down their throats.  (Tha’s why it works so well.) It’s done with drop-dead funny commericals - great creative. We show them how radio can reach people in ways no other medium can equal.

We then present a Customized, Limited-Supply Radio Ad Program (packag) that employs all the ideas we just showed them. We’ll show you how to formulate the package.

REVENUE GOAL
A pre-determined amount of significant additional billing. We’ll show you the simple formula for creating a logical revenue target.

POSITIONING GOALS
During these new, difficult days . . .

  • For advertisers to have an Above & Beyond regard for your cluster.
  • To increase the perception of the overall value of your stations, salespeople, creative and offerings. 
  • Be perceived as an Advertising Resource - not just Radio Sellers.
  • Create market-wide, positive word-of-mouth.
  • For the client to say “Thanks, the information was excellent and the time well spent, lets talk.”
  • Your people getting “the First Call.”

YOUR CLIENTS ARE STUMPED BY THE NEW ECONOMY.
THEY’RE AFRAID TO MAKE COMMITMENTS; AFRAID TO SPEND.
THEY’RE LOOKING FOR ANSWERS.

EACH PRESENTATION IS CUSTOMIZED FOR YOUR MARKET AND CLIENTS

For more information, pricing  & references contact us at 480-970-4200 or via email at taz@tazmedia.com

For Your Clients - How to Stretch an Ad Buck

WORKSHOP The New Rules for Successful Advertising in a Slow Economy. A workshop for your Clients on how to improve Ad Effectiveness when times are tough. HOW IT WORKS With our help, we invite clients and prospects to a Breakfast Workshop. We take you through every step of the way. THE PRESENTATION I...